About.

In 2025, ad creative is the most important lever over success within paid ads.

The algorithms that power Meta & TikTok have become so advanced that there is no longer a need to target audiences manually. Your ad creative now determines who your ads will reach.

This means that ad creative is more important than ever. It's how you gain attention, retain attention, influence behavior, AND how you target.

So, if ad creative is the most important lever, than the most important question every brand needs to answer is: What ads should we be running?

Every brand is different, so this question can only be answered through testing and learning, and our hope is that TheseAds.com serves as a starting point and source of inspiration for your next creative test.
‍
And if you're looking for more help, join our weekly newsletter and our full, free community where we share tons of tools, playbooks, and resources to help advertisers nail down their ad creative practice.

Good luck!
Brian McCreadie

Brian@Creativepilot.co

Linkedin.com/brianmcjohnson