Notes App
Notes App ads are a visual execution that mimics the design of iPhone Notes app, using text-based content to deliver your message. These can be considered ugly ads, and they stands out in the saturated world of polished ads while leveraging the leverage a familiar visual but in an context in which it isn't usually seen.
These ads capture attention while feeling casual and relatable. They're best for quick messaging, like an offer or testimonial.
Hooks/Headline Examples
- Combine with messaging from other frameworks like power headlines, offer ads, listical ads, myth-busting ads, etc.
Tips & Recommendations
- Consider combining this framework with power headlines, listical ads, benefit callouts, myth-busting ads, greenscreen ads and offer ads. Notes ads are really a visual execution and can also be used as b-roll in various ad types.
- Lean Into Authenticity: Use language that feels personal, such as "I just found this amazing hack…" or "Here's what worked for me." This casual tone increases relatability.
- Use Emojis and Bullet Points: Incorporate elements that make the note feel native to a phone, such as checkmarks (✅), lists, or stars (⭐️).
- These ads are easy to make and can be created by screenshotting the notes app in your phone.
Why It Works
Notes ads grab attention by combining a familiar, out-of-context visual with the authentic feel of a friend’s recommendation. They’re simple, cost-effective, and easy to produce, making them perfect for quick testing and optimizing performance.
What to Avoid
Avoid overloading Notes ads with too much text—viewers may lose interest and skip. Keep the message short and focused. While minimalism is key, don’t let the design become bland; use contrasting colors, bold headers, or emojis to add subtle flair.
