Problem Solution
Problem/solution ads craft a compelling narrative that takes the audience on a journey from identifying a relatable problem to showcasing your product as the ultimate solution. These ads are rooted in storytelling, blending emotional appeal and logical resolution to keep viewers engaged while driving action.
Often structured with a clear beginning, middle, and end, story pitch ads highlight the transformation your product enables. They can be delivered through UGC-style videos, polished productions, or even text-based formats, making them highly versatile and effective across platforms.
Hooks/Headline Examples
- “I struggled with [problem] until I found this…”
- “Here’s how I solved [pain point] in just 3 steps.”
- “Do you deal with [problem]? This is the fix you’ve been waiting for.”
- “Before [product], I never thought I’d find a solution.”
- “My journey from [problem] to [solution].”
Tips & Recommendations
- Hook the audience with a relatable pain point or scenario they recognize. Make it specific and emotional to draw them in.
- Clearly show how your product solves the problem. Highlight unique features and benefits that address the pain point.
- Use visuals, testimonials, or storytelling to illustrate the “before” and “after” of using your product.
- Whether it’s a real person or a persona, ensure the protagonist reflects your target audience’s experiences and struggles.
- Combine compelling visuals, clear text overlays, and engaging audio to create an emotional and logical connection.
Why It Works
These connect with viewers by tapping into real emotions, highlighting struggles, and offering solutions. They build trust by clearly linking the problem to the product, making it easy for viewers to see the value. By reflecting the audience’s experiences, they create a strong sense of connection and understanding.
What to Avoid
Avoid spending too much time on the problem—focus more on the solution and the transformation it provides. Make sure the narrative flows logically, as abrupt transitions or unclear resolutions can leave viewers confused.
