Problem Solution Ads
Problem/solution ads tell the story of a person with a relatable problem finding your product as the solution. These ads are rooted in storytelling, blending emotional appeal and logical resolution to keep viewers engaged while driving action.
These are a very common framework and often a top performing framework. They're also flexible and can be delivered through UGC-style videos, polished productions, or even text-based formats.
Hooks/Headline Examples
- “I struggled with [problem] until I found this…”
- “Here’s how I solved [pain point] in just 3 steps.”
- “Do you deal with [problem]? This is the fix you’ve been waiting for.”
- “Before [product], I never thought I’d find a solution.”
- “My journey from [problem] to [solution].”
Tips & Recommendations
- Hook the audience with a relatable pain point or scenario they recognize. Make it specific and emotional to draw them in.
- Clearly show how your product solves the problem. Highlight unique features and benefits that address the pain point.
- Use visuals, testimonials, or storytelling to illustrate the “before” and “after” of using your product.
- Whether it’s a real person or a persona, ensure the protagonist reflects your target audience’s experiences and struggles.
- Combine compelling visuals, clear text overlays, and engaging audio to create an emotional and logical connection.
Why It Works
These connect with viewers by tapping into real emotions, highlighting struggles, and offering solutions. They build trust by clearly linking the problem to the product, making it easy for viewers to see the value. By reflecting the audience’s experiences, they create a strong sense of connection and understanding.
What to Avoid
Make sure the narrative flows logically, as abrupt transitions or unclear resolutions can leave viewers confused.
