AI Image
As the name would suggest…these are image ads with visuals generated by. AI.
These ads are typically paired with a power headline, quote headline, or a comparison ad, and typically feature a visual that would be difficult or very expensive to produce without the help of AI.
Difficulty
Easy
Awareness Level
Problem/Solution Aware
Hooks/Headline Examples
Pair with quote ads, comparison ads, or power headline ads.
Tips & Recommendations
- AI is not yet great at recreating product imagery, so AI images are best used to visualize the problem or solution.
- Midjourney is overall the best AI image generator at the moment and is best for realistic imagery.
- Lean into weird visuals by using AI to generate imagery that has never been seen before.
Why It Works
AI can make high-quality, visually interesting ads that are both quick and affordable to produce. It's a good method for quickly and cost-effectively testing new concepts.
What to Avoid
Pay attention to comment reactions to your ads. The use of AI in ad creative is controversial and can rub people the wrong way, so make sure you are monitoring how your audience is reacting.
