Power Headlines
Power headlines are ads centered around concise, attention-grabbing headlines designed to stop scrolling and deliver your message immediately. These ads excel at making a bold statement or promise in as few words as possible, often paired with simple visuals to amplify the message.
Though they are commonly static image ads, power headlines also work well as GIFs or short videos, with the headline remaining the focal point. They’re perfect for conveying urgency, offers, or bold claims, making them a staple for direct-response campaigns and high-impact awareness efforts.
Hooks/Headline Examples
- “Stop Wasting Money on [Problem]!”
- “This Will Change How You [Do X].”
- “80% of [audience] Are Doing This Wrong.”
- “The Secret to [Benefit] Is Finally Here.”
- “Flash Sale: Ends Tonight!”
- “Why Wait? [Product] Solves It All.”
Tips & Recommendations
- The headline should be easy to read and understand at a glance. Keep it bold, clear, and concise.
- Ensure your headline is the focal point of the ad by using striking typography. Pair it with clean, minimal visuals to avoid distractions.
- Use high-contrast colors between the headline text and background to maximize readability, especially on mobile devices.Write variations of your headline—address pain points, offer solutions, or evoke curiosity—and test what resonates most with your audience.
- Add small secondary text, icons, or visuals only if they enhance the message without overshadowing the headline.
Why It Works
Power headlines are designed to stop scrolling by delivering a clear and impactful message in the first second of exposure. Well-crafted headlines should evoke emotions tied to pain points, desires, and social proof.
They're also easy to make, inexpensive to produce and work across various industries and stages of awareness because they’re direct, bold, and adaptable.
What to Avoid
If the headline isn’t compelling, bold, or relevant to the audience, the ad will fail to capture attention. And avoid pairing the headline with too many visuals or excessive secondary text that detracts from its impact.
