Education
Education ads provide valuable, often surprising information to your audience while seamlessly tying that knowledge back to your product or service. These are best for upper funnel audiences, Problem Aware and Solution Aware, who need to be educated before they are receptive to product or offer ads.
Hooks/Headline Examples
- “Did you know 80% of [audience] are doing this wrong?”
- “Most people don’t realize this about [common issue].”
- “Why [everyday item] might be making your problem worse.”
- “Here’s how to [achieve goal] in just 3 steps.”
- “The surprising truth about [industry-specific myth].”
Tips & Recommendations
- The information you share should shed light on a problem and position your product as the solution.
- Delivery the info from an authority voice to build more credibility!
- Consider introducing your viewer to a problem that they didn't know they had.
- If you're citing research or science, make sure you are using a 3rd-grade reading level so that your message is easily understood.
- Graphs, charts, animations, or product demonstrations can help simplify complex ideas and make your message more engaging.
Why It Works
These ads inform rather than sell by focusing on providing value to the audience through entertainment and education. Instead of pushing a product, they deliver useful insights, relatable stories, or practical tips that capture attention and build trust. They enrich the viewer’s knowledge or offers a fresh perspective, which positions the brand as a helpful, trustworthy resource rather than just another company looking to make a sale. This approach fosters deeper engagement, stronger brand loyalty, and long-term relationships with the audience.
What to Avoid
Avoid being to sales-y. Avoid teaching your audience something that is already well-known, and avoid teaching your audience something that doesn't relate to your product.
