Article Mockup
Article mockup image ads are designed to look like a news article or blog post, as if the product has been featured.
The article title is often used as a headline, and it's paired with visuals. It has the elements of a traditional image ad, but it's repackaged in a more interesting way.
Hooks/Headline Examples
Pair with quote ads, comparison ads, or power headline ads.
Tips & Recommendations
- If you're product has actually been featured in a publication, consider using that real article as a starting point.
- Be careful using a real publication! I would recommend mocking up fake publication, or proceed with the risk of receiving a cease and dessist.
- Design the ad with an authentic editorial layout, including fonts, colors, and formatting that mimic a news site or blog.
- Follow the best practices of other image ad styles like power headlines. The ad impact of the headline matters more than whether it would serve as a good article title.
- Consider pairing it with an advertorial landing page!
Why It Works
It can build authority By mimicking the appearance of a legitimate publication, this approach lends an air of authority to the product, effectively leveraging the transfer of credibility principle. Its less common execution makes it stand out even more, capturing attention and enhancing the ad's impact in a cluttered marketing environment.
If you're having success with an advertorial style landing page, an article mockup ad might pair well with your landing page and reduce bounce rate as it's a cohesive experience from ad to landing page.
What to Avoid
This ad can be deceptive in nature, so make sure you are monitoring comments to make sure you're not building ill will. Consider taking a playful approach with these ads in an effort to not actual trick your audience into believing something that isn't true.
