Street Interviews
Street interview ads capture the spontaneity and authenticity of on-the-spot interviews with real people. Filmed in a casual, public setting, these ads often involve asking passersby questions about a problem, solution, or their opinion on a product. The candid reactions and conversational tone make these ads feel relatable, unscripted, and trustworthy.
Street interviews can highlight your product’s benefits, bust myths, or even showcase “blind tests” where participants try the product and share their reactions. The format thrives on its raw, unpolished feel, making it a perfect fit for social platforms like TikTok, Instagram, and YouTube.
Hooks/Headline Examples
- “We asked strangers about their biggest [problem]—here’s what they said.”
- “What do you think this product costs? Their reactions might surprise you.”
- “Blind test: Can they tell the difference between [product] and [competitor]?”
- “Have you ever tried this? Watch their reactions…”
- “Random people share their thoughts on [problem/solution].”
Tips & Recommendations
- Use real, unscripted answers to create a sense of trust and relatability.
- If introducing your product, allow participants to try it or react to it on the spot for genuine feedback.
- Use quick cuts, engaging captions, and upbeat music to keep the pace lively and the audience hooked.
- Film in public spaces where your target audience is likely to be, such as busy strips, parks, shopping areas, or gyms.
Why It Works
Street interview ads feel genuine and build trust by featuring real people sharing their experiences, making them more relatable than traditional ads. Their conversational style keeps viewers engaged and curious, while the positive reactions from multiple participants create a bandwagon effect that inspires others to try the product.
What to Avoid
Avoid making street interview ads feel scripted or overly staged, as this can ruin their authenticity. Ensure the audio is clear and the footage is stable, even in busy public settings. Don’t forget to prominently feature the product as part of the solution or experience, rather than focusing solely on the interviews.
