Container
Container ads mimic the design and format of popular platforms like Twitter, Quora, Reddit, etc. These ads appear as if they are organic posts, creating a and more seamlessly integrate into the viewers experience. They’re good for grabbing attention in feeds where overly polished or obviously promotional content might be skipped.
It can be executed as an image or video.
Difficulty
Medium
Awareness Level
Versatile
Hooks/Headline Examples
- "POV: This original bundle is FINALLY on sale”
- “Me: I’ll just check one thing. Also me: buys entire skincare routine.”
- I made my roommate download this app and found he was paying for this
- “Quora user: ‘What’s the best way to stop a dog’s anxiety during car rides?’ Answer: This.”
- “PSA: Stop using [competitor’s product]. This works 10x better.”
Tips & Recommendations
- Repurpose a winning ad by tossing it inside a container.
- Use fonts, layouts, and visual elements that mimic the platform you’re referencing. Ensure it feels native to the feed.
- Write copy that mirrors how users naturally post on the platform. Use conversational language, hashtags, emojis, or even typos when appropriate.
- Mimic reviews, testimonials, or responses to create credibility and relatability.
Why It Works
Container ads blend seamlessly into the feed, avoiding the “this is an ad” vibe and reducing ad fatigue.
The design feels like a post someone might stumble across organically, encouraging users to stop and engage.
Avoid cutting off important elements of your video with the container framing. If you're repurposing video, make sure the important elements aren't cropped.
