ASMR
ASMR ads use sensory triggers—like gentle whispers, crinkling paper, tapping, or product-related sounds—to create a calming and engaging experience. These ads tap into the rising popularity of ASMR (Autonomous Sensory Meridian Response) content, delivering a unique blend of relaxation and product-focused storytelling.
ASMR personally drive me a bit crazy…but there's people who like it!
Hooks/Headline Examples
- No hook. Try a completely silent ad.
- “You have to hear this…”
- "This is what better skin sounds like"
- “The sound of relaxation starts here.”
- “This sound is as satisfying as the results.”
Tips & Recommendations
- Best for categories where ASMR content is appearing organically, like beauty, skincare, food, and wellness. However, you might be able to find a fun attention-grabbing angle by juxtaposing ASMR into a category that clearly doesn't jive with it.
- Try no voice over, or include a gentle narration to keep the ASMR vibe intact.
- Pair with unboxing or product demo visuals.
Why It Works
This approach stands out by contrasting with the typical volume levels of most social media content, using a unique sensory focus to immediately capture attention and stop the scroll. It's also seamlessly integrates into platforms like TikTok, Instagram, and YouTube, as it's is a content type that is already be consumed.
Low-quality sound can ruin the ASMR effect, so make sure your creator is using proper recording equipment.
And ensure the sensory experience ties back to the product’s features or benefits—don’t lose focus on the core message.
