Podcast
Podcast ads mimic the conversational, unscripted style of a podcast or repurpose clips from actual podcast episodes. They're often set in a relaxed, talk-show-like format and showcase sharing stories, facts and recommendations for your product/service.
Hooks/Headline Examples
Rather than a separate hook and distinct hook, podcast ads usually start as if if it was a clip from a podcast.
Tips & Recommendations
- Use a setup with mics, headphones, and a conversational tone to replicate the podcast vibe. Even if it’s staged, it should feel natural and unscripted.
- Use casual, relatable language. The ad should feel like part of an ongoing discussion, not a formal pitch.
- Share anecdotes or testimonials about using the product to build authenticity and trust.
- Add b-roll cutaways or overlays of the product in use, reviews, or stats to keep the content visually engaging.
- If your brand sponsors a podcast, repurpose moments where the product is discussed naturally.
Why It Works
Podcast ads stand out because they feel personal and relatable, tapping into the trust people have in their favorite hosts. Their conversational style makes the message engaging and easy to connect with. Plus, the familiar and inviting format of podcasts naturally draws listeners in, increasing the chances they'll pay attention.
What to Avoid
If the podcast seems too fake, you'll likely see comments calling you out for being disingenuous. Make sure to monitor comments so you can address any complaints.
