Unboxing
Unboxing ads capture the excitement and curiosity of opening a product for the first time, showing the audience exactly what they’ll get. These ads typically focus on the packaging, the product, and the immediate reaction of the person unboxing it. They work well for creating an emotional connection and offering a tactile, almost hands-on experience for viewers.
Hooks/Headline Examples
- “Could this be the perfect wallet?"
- POV you stocked up on your favorite candles
- "What I ordered vs. what I got"
- “I can’t believe everything that came with this!”
- I got all of this for only $4.50"
Tips & Recommendations
- Build anticipation with a slow reveal of the packaging or a teaser about what’s inside.
- Highlight standout features of the product, such as premium packaging, unique components, or surprising extras.
- Capture genuine emotions—whether it’s surprise, excitement, or delight—to make the ad relatable and engaging.
- Narrate or overlay text explaining how each part of the product solves a problem or enhances the user experience.
Why It Works
They keep viewers hooked by tapping into curiosity and building anticipation. Showing the product in a raw, unscripted way builds trust through social proof, while close-ups and sensory details make the experience more engaging and relatable.
What to Avoid
Avoid delaying the unboxing—get to the reveal quickly to keep viewers interested. Ensure the setting is clean and free of distractions, keeping the focus on the product.
