Modern Infomercial
Modern infomercials take the tried-and-true format of traditional infomercials and reimagine them with contemporary styles, humor, and relatability. These ads often use dynamic storytelling, hands-on demonstrations, and over-the-top enthusiasm to showcase your product while entertaining your audience.
Unlike their traditional predecessors, modern infomercials are often filmed on a phone or with a mid-level production style, giving them a native and organic feel that blends seamlessly into platforms like TikTok, Instagram, or YouTube. This approachable production style makes them feel less like polished commercials and more like authentic, platform-relevant content.
Hooks/Headline Examples
- "How about trying a pillow that actually supports your head"
- "This is what will happen to your wedding dress if it's met with sweat"
- "Here's why joe rogan thinks so highly of our products"
Tips & Recommendations
- Open with an exaggerated or humorous depiction of a common problem to grab attention immediately.
- Demonstrate your product in everyday situations, filmed in familiar spaces like a kitchen, bathroom, or office, to resonate with your audience.
- Use simple props, split screens, or before-and-after visuals to make your product’s effectiveness crystal clear.
Why It Works
Modern infomercials feature engaging product demos to show how the product fits into everyday life, while humor and exaggerated scenarios make them entertaining and memorable.
What to Avoid
Avoid overly polished visuals that feel out of place—keep it simple and native to the platform. Make sure to clearly showcase the product in action, so the ad doesn’t come off as just entertainment. Tailor your ad to match the unique style of the platform you’re targeting.
