Ad Reaction
Ad reaction ads remix or respond to an original ad, often featuring someone who starred in the ad or a relatable persona reacting to it. These ads use formats like green screen overlays, split-screen commentary, or remixes to create a fresh take on an existing ad.
These can be used to build on the success of winning ad. They're great for re-engaging audiences who saw the original ad while introducing the product to new viewers in an engaging, conversational format.
Hooks/Headline Examples
- “Yup, that’s me in this ad—let me tell you why this product is life-changing.”
- “This ad? 100% true. Here’s my story.”
- “Watching this back… I still can’t believe how much this helped me.”
- “POV: You see this ad and think, ‘Does it really work?’ Spoiler: It does.”
- “Let’s talk about that ad you’ve probably seen everywhere…
Tips & Recommendations
- Use snippets of the original ad to connect viewers with the context before adding your reaction or commentary. Consider pairing this with retargeting tactics or within a Advantage+ Shopper campaign.
- If the ad you are reacting to was targeted to a problem/solution aware audience, include messaging in your reaction for product aware or most aware audiences so you are continuing to move your ad viewers through the funnel.
- Have your creator speak directly to the audience as if they're chatting with a friend—this builds trust and relatability.
- Reactions can be funny, heartfelt, or enthusiastic, depending on the product and audience.
- Use the reaction to re-emphasize the product’s value, tying it back to the original ad’s core message.
Why It Works
The original ad that the is being reacted to should a be a proven winning ad, which means it's been scaled and has built frequency against an audience. Ad reactions are a creative way to squeeze more out of what has already been proven to work.
Don't pair this with an ad that hasn't previously worked!
