B-Roll Mashup
B-roll mashups are a versatile ad framework that features b-roll from multiple creators, shoots and styles that are edited into a cohesive ad. They can be used to promote an offer, product or tell a problem/solution story and are heavily used by some of the top advertisers on Meta and TikTok.
Hooks/Headline Examples
- “This t-shirt makes your more ATTRACTIVE"
- “I finally stopped hating my skin"
- “I wish I knew this about bad dog breath before it was too late!"
- “I was so close to chopping off all of my hair...”
- “3 signs your dog's paws are overwhelmed with yeast"
Tips & Recommendations
- Pair these with other ad frameworks, like listicals, education ads, problem/solution stories, etc.
- Build out an organized content library so you can
- Use fast pacing, lots of clips, engaging editing choices, and interesting visuals throughout the ad to keep retention high.
- Use clips that represent a variety of scenarios, locations, and demographics to build contrast from clip to clip. This includes mixing professional clips with UGC-style footage.
- Edit your videos using or mimic social-native tools like Capcut.
Why It Works
B-roll mashup ads are a very scalable framework because they can be easily updated and reused as you gather more footage. With a growing collection of clips, you can mix and match them to create new versions of the ad, each tailored to different stories, audiences, or platforms. And AI voiceovers makes it even easier to tell multiple stories with the same footage by swapping out the narration.
What to Avoid
Don't be boring! Consider balancing educational and product-focused clips with entertaining clips.
