Text Exchange
Text exchange ads mimic the look and feel of a real text message conversation, creating a highly relatable and engaging format. These ads often simulate a dialogue between two people discussing a problem, solution, or product, allowing the message to unfold naturally in a conversational style.
Difficulty
Easy
Awareness Level
Versatile
Hooks/Headline Examples
- “Me: My skin is freaking out again.Friend: You HAVE to try this…”
- “Me: I’m exhausted.Them: Wait, have you tried [product] yet?”
- “Q: What’s the best hack for [problem]?A: Honestly, [product name] is a lifesaver.”
- “Friend: What are you using for [problem]?Me: OMG, you need [product name].”
- “Me: I need a last-minute gift idea.Them: [Brand Name]. You’ll thank me later.”
Tips & Recommendations
- Write the ad like a genuine text exchange, reflecting how people naturally speak and interact. Use casual, friendly language.
- Conversations should be concise, with each message adding value or intrigue. Aim for 3–6 message bubbles.
- Seamlessly weave the product into the conversation as a recommendation, solution, or revelation.
- Design the ad to look like a text app, complete with timestamps, emojis, and message bubbles for realism.
- Create a distinct tone for each “character” to make the conversation feel lively and relatable.
Why It Works
Ads that mimic text conversations feel personal and familiar, tapping into how people communicate every day. Even though viewers know it’s not real, the back-and-forth style keeps them intrigued as they want to see how the conversation plays out.
What to Avoid
Avoid cramming too many details into the conversation—focus on one key message. Keep the dialogue simple and direct to ensure it’s easy to follow and engaging.
