Hooks/Headline Examples
- “Me: My skin is freaking out again. Friend: You HAVE to try this…”
- “Me: I’m exhausted.T hem: Wait, have you tried [product] yet?”
- “Q: What’s the best hack for [problem]?A: Honestly, [product name] is a lifesaver.”
- “Friend: What are you using for [problem]?Me: OMG, you need [product name].”
- “Me: I need a last-minute gift idea.Them: [Brand Name]. You’ll thank me later.”
Tips & Recommendations
- Most viewers will be highly skeptical that the text exchanges are real, so rather than try to mislead, lean into the fun and play that you
- Use "group text" energy. Most people can relate to being in a fun, unhinged group text.
- If your a service based business and you have real clients sent over text, consider using a real screenshot as your ad
- Seamlessly weave the product into the conversation as a recommendation, solution, or revelation.
- Design the ad to look like a text app, complete with timestamps, emojis, and message bubbles for realism
Why It Works
Text exchanges are a very familiar visual, but seeing it within the context of instagram/tiktok/facebook is unexpected. Something familiar, but in an unexpected context is a powerful pairing to grab attention.
People are also very nosey. Maybe it's just me, but reading someone else's text message and being up in someone else's business is a guilty pleasure that is rarely experienced. The text exchange visual taps into that energy.
What to Avoid
Don't be boring and over cram the text exchange with unnatural product feature jargon!
