Comment Sticker
Comment stickers ads mimic the natural format of social media question-and-answer comments seen on platforms like TikTok and Instagram. They typically feature a question that directly addresses common pain points, misconceptions, or curiosity about a product, followed by a clear and engaging answer.
These ads create a conversational and interactive feel, often leveraging the platform’s native tools to appear more authentic. Perfect for answering FAQs, debunking myths, or showcasing product benefits, Q&A ads are ideal for building trust and relatability with your audience.
Hooks/Headline Examples
- "Is minoxidil worth the hype?"
- "I've never bought anything so fast in my life!"
- “How is this different from [competitor]?
- "Ok, but how does it taste?"
Tips & Recommendations
- Use your actual comments and reviews to decide what questions you will answer with your ads.
- Try using this tool to create your comments more easily https://tokcomment.com/
- Pair answers with visuals or demonstrations to reinforce the message and make it more memorable.
- Use questions that allow you to highlight testimonials or real-life success stories.
Why It Works
Q&A ads work because they feel personal and relevant, addressing questions your audience is already asking. By using platform-native styles, they blend naturally into social feeds, boosting engagement. The question format sparks curiosity, encouraging viewers to stay and find the answer. Plus, it’s a great way to include testimonials or success stories, adding credibility through social proof.
What to Avoid
Avoid using generic or vague questions that don’t speak to your audience’s real concerns or spark curiosity. Don’t rely only on text—engaging visuals or demonstrations are essential to keep viewers interested and reinforce your message. Lastly, always include a clear call-to-action (CTA). Without guiding viewers on what to do next, you risk losing the opportunity to turn their interest into action.
