Offer
Offer ads are ads that simply highlight your latest offer. They are designed for audience who are "Most Aware", meaning they don't need convincing to purchase your product. They just waiting for the right time to buy, with some sort of price discount, bundle or special offer which gets them over the finish line.
You'll see a lot of these ads around Black Friday and holidays.
They should be a staple in most advertiser's creative mix, especially if you are running retargeting, advantage+ shopper or performance max campaigns.
Hooks/Headline Examples
- "I got all of this for only $4.50"
- Goodbye to Dry Skin—Save 20% on Hydrating Serums!”
- Starter bundle flash savings! $4 off the groomed bundle
- Black Friday 40% Off"
- "Buy One, Get One Free on All Supplements—November Only"
Tips & Recommendations
- "FREE" is a very powerful motivator. Give away free things to incite action.
- Make sure the offer is immediately clear. Use large, bold text and visuals that reinforce the deal. Statics usually perform better as he offer is immediately clear.
- These ads pair great with scarcity tactics and time-sensitive phrases like "offer ends…", Limited Stock" to push hesitant buyers to act quickly. Make them feel that they'll miss out on the sale if they don't act now.
- Experiment with highlight benefits, Not Just Price: Connect the offer to the problem your audience faces. For example, “Say Goodbye to Dry Skin—Save 20% on Hydrating Serums!”
- Uses various formats like images, static graphics, ugc, etc. If using video, try using incorporating testimonials, star ratings, or “Bestseller” tags to reinforce the value of the product or service. You could have the offer being messaged by an influencer or authoritative voice. "Ugly ads", like post-it notes, or handwriting are also good vehicles for offer ads.
Why It Works
Offer ads work best when your audience is already primed to buy. They know their problem, understand the solutions, and have identified the right product—they’re just waiting for the perfect nudge. These ads create that push by tapping into FOMO with limited-time deals or exclusives, encouraging quick action. By showcasing discounts or free perks, they also boost value perception, making people feel like they’re getting more than they’re paying for, which drives purchases.
What to Avoid
Avoid overloading your ad with too much information—keep it concise and focused. Don’t ignore urgency—if there’s no clear reason to act now, people are likely to scroll past or delay their decision.
